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AliExpress-Brand Marketing Senior Specialist-European Marketing Department
Responder al anuncioBasic Information
Department: Alibaba Group
Degree: Bachelor
Work Experience: 5 years
Job Description
Job Summary: We are seeking a Brand Marketing Senior Specialist/Manager to plan and manage impactful multi-channel marketing campaigns that magnify AliExpress’ brand value proposition in Spain. This role requires a fusion of creativity and analytical prowess, aimed at building brand awareness and trust.
Location: Madrid, Spain
Responsibilities:
- Based on consumer insights and business objectives, create brand communication strategy and implementable annual marketing plan.
- Architect and implement holistic marketing campaigns across various channels, including television, social media, and offline events, prioritizing coherent communication of the AliExpress brand and its core values.
- Maintain and enhance AliExpress’ brand portrayal on all platforms, ensuring consistency and aligning with our global image.
- Manage daily operational interactions with creative agencies and marketing channels while overseeing campaign execution both internally and externally.
- Develop captivating creative concepts that resonate with, and engage, local market audiences.
- Conduct continuous market analysis, monitor consumer trends, and keep abreast of competitor strategies to position AliExpress as a market leader.
Position Requirements:
- A proven track record with over 5 years of experience in multi-faceted brand marketing, executing successful campaigns across various mediums such as TV, events, social media, and other offline channels.
- Exceptional creativity and communication prowess, demonstrated through a portfolio of innovative campaigns that effectively translate AliExpress’ brand message to target demographics.
- A data-driven mindset, with a strong competency in leveraging analytics to set campaign benchmarks and refine channel performance.
- A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.
- Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous.
- Candidates with substantial agency experience are also encouraged to apply.
- Proficiency in Spanish and English is a must; Chinese language skill is a plus but not a prerequisite.
- BSc/BA in Marketing, Advertising, or related field.
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