Associate Manager Media Iberia | WSW899
Responder al anuncioCompany Description: CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team: The Iberia Marketing Team purpose is to connect our brands and products with our audience: kids, kidults, parents, gifters. Category and Digital team work closely together to drive profitable growth by expanding our market share across categories, driving demand creation excellence in a consumer-centric and digital-first approach, supporting franchise management activation.
Job Description: The Opportunity: Reporting to the Iberia Marketing Lead and dotted line to the EMEA Director Digital & Omnichannel, as Associate Manager Media you’ll be responsible for driving the Iberia digital media agenda and activations to deliver maximum ROI. The position includes management responsibilities of a team.
What Your Impact Will Be:
- Drive Iberia Media Strategy & Processes:
- Translate insights into strategies and actions
- Identify missing insights and trends and implement solutions to be a more “consumer-centric, insights-focused team”
- Continuously track and evaluate the performance of your efforts, and if necessary, adapt your strategy for the future
- Drive test & learn agenda
- Budget management and coordination
- Be externally focused: Assist to internal or external digital workshop
- Keep up on trends in digital media
- Actively work towards promoting best practice and efficiency gains in everything the team does
- Coordinate and collaborate with Category team and Regional Digital team to share expertise of the local market as well as identify synergies, alignment, best practices and opportunities within the country
- Lead Integrated Media Planning: act as media lead and coordinator internally and with agencies and oversee all digital media campaigns
- Brand Audience strategy: collaborating with the Brand teams to understand Brand/Category specific needs when it comes to precision targeting, and to identify the data-enabled strategy for reaching our target consumers, optimize brand media plans, circulate best practices. Strategically dissect and question briefs, and briefs answers
- Digital engagement lead: (CTV, Youtube, Gaming, Social, Influencers)
- Programmatic & data champion
- Leading Data partnerships activation: identify data partnership opportunities with selected suppliers, to complement and integrate the 1st party data strategy
- Drive CRM from modelling to media planning, develop creatives and implementation
- Drive & execute eRetail media activities partnering with sales and go-to-market team
- Collaborate with Mattel-in house Amazon media team for Amazon media plans
- Oversee reporting and optimization of campaigns
eCommerce: expand online share in key retailers & Nurture pure players
- eRetail listings overview & recommendation
- Optimization customers PDP: Ensuring ROAR assets implemented in PDP
- Work ecommerce trade plans together with KAM
- Provide eMerchandising assets
- Mattel Shop lead set-up & update point of contact
Agencies management: Digital & Media Agencies lead: Review, coordinate, align digital media plans with Category team and secure flawless coordination and execution with digital agencies (MM, Ogilvy, UM, Criteo)
Leading Privacy pillar: being the Privacy and GDPR guardian: Work with internal legal team and agencies to make sure our plans are COPPA /GDPR compliant
Team Leader: Actively develop team members
Qualifications: What We’re Looking For:
- True interest for digital media with understanding of performance marketing and enthusiasm for learning about new media markets and channels
- Minimum 7 years’ experience in Digital / Marketing preferably in FMCG and Minimum of 2 years of management
- Commercially minded, Results driven, pragmatic and decisive mindset, winning mentality, and a strong will to succeed
- Strong attention to detail with a desire to improve processes and drive team efficiency
- Proactive problem solver/solution-driven with a creative and highly analytical mind-set, able to read and interpret data and make proactive recommendations based on given insight
- Proven ability to navigate in a complex environment, Able to understand, Manage & reduce complexity
- Able to manage multiple deliverables & take decisions, whilst nurturing the development of team members
- Ability to work independently and make important decisions
- Ability to multitask effectively in a fast-paced environment
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