Busqueda Urgente: Performance Media Buyer [HZS-925]
Responder al anuncioAbout MCO: MCO is a performance-based mobile marketing company specialized in digital advertising, customer acquisition, and monetization of mobile traffic through direct carrier billing platforms. We are part of EXOGROUP, a set of companies made up of +200 talents and offering a wide range of services within the digital business landscape with headquarters in Barcelona and offices in Dublin, Porto, Valencia, Tarragona, and Buenos Aires.
Role: As a Performance Media Buyer, you will develop marketing campaigns that will drive traffic to our subscription products across a wide variety of verticals and geos. You will actively create, monitor, and optimize campaigns for our portfolio of products with a double focus on escalation and positive ROAS.
Your daily tasks will also involve:
- Data analysis, preparing reports for management, and proposals and contracts.
- Reporting to your Management on a weekly basis.
Responsibilities:
- Media buy on Google Ads (mainly GDN but also Performance MAX & Search) and different programmatic DSPs (DV360, Smadex, Taboola, and more) to reach the CPA Goals. Setup, manage, and optimize campaigns.
- Use of internal tools, systems, and processes to keep a daily track on the main KPIs (CPA / ARPU / ROAS. . . ).
- Daily spend/revenue monitoring. A/B testing.
- Testing new products & segments.
- Proven technical capabilities and understanding, including the use of tracking pixels and server-to-server tracking systems, and creative optimization.
- Close interaction with marketing, operation, and business intelligence teams in order to interpret market insights, client data, and be able to react quickly and implement this back into the business.
- Direct reporting to the advertising manager.
- Finding new media buying opportunities inside the programmatic industry in order to test new DSPs.
Profile:
- You have a solid working knowledge of Google Ads & programmatic & RTB ecosystem, and understand the general needs of online advertising.
- Very detail-oriented with a meticulous approach and being able to manage multiple campaigns successfully.
- Excellent time management and organizational skills.
- Money conscious with an innovative approach and ability to thrive in a fast-paced working environment.
- Proactive, a strong communicator able to involve the different teams in the project.
- Analytical mind, good with calculations and statistical interpretation.
- Problem-solving attitude.
Requirements:
- 3 years minimum experience as a media buyer in Google Ads and other programmatic DSPs is mandatory.
- Strong analytical skills, especially with Excel or Google spreadsheets.
- Perfect knowledge of the different performance-based pricing models (CPA, CPI, CPM, CPC, etc. ).
- Experience managing Google Analytics 4 & Google Tag Manager or any other similar tagging tool. Experience with Looker Studio is a plus.
- Experience implementing tracking systems.
- Fluent in English & Spanish.
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