Campaign Manager (French Speaking)
Responder al anuncioThe Team:
The Campaign team is part of the Integrated Marketing team and works in close partnership with cross-functional colleagues including the broader go-to-market organization and marketing teams to devise, build, and execute integrated marketing campaigns and structured programs to drive awareness, generate, and accelerate pipeline.
The Role:Reporting to the Director, Global Campaigns, the Campaign Manager will be responsible for planning and executing both global and regional marketing initiatives across the full buyer’s journey:
1: Planning, building, and executing global integrated marketing campaigns that enable field sales, partner, and marketing teams to achieve ambitious growth targets. (70% of role)
2: Localizing and adapting regional campaigns to achieve France’s regional demand generation goals. (30% of role)
The work you’ll do:
- Develop and deliver integrated global marketing campaigns that support business objectives and fuel established growth KPIs- planning, creating, testing optimization, analysis, and reporting on results.
- Managing the creation and activation of global and French campaign assets, tools, and targeted content including infographics, ebooks, articles, blogs, videos, and other customer-facing materials to build awareness, drive demand generation, and arm the GTM teams.
- Collaborate with the digital marketing team to execute global and regional digital campaigns (LinkedIn, email, programmatic ads, influencer marketing, etc)
- Create and maintain global and local language email nurture campaigns in partnership with content and email marketing teams
- Partner with marketing operations to define, report, and interpret campaign results. Leveraging analytical insights to drive effective decisions and corrective action.
- Collaborate with cross-functional peers in field marketing, partner marketing, content, PR and communications, digital marketing, and product marketing, as well as sales and business development teams.
The qualifications you need:
- Minimum of 5+ years of related demand generation or marketing experience; in the tech industry preferred
- Proven experience building and executing multi-channel marketing campaigns based on a foundation of data and analysis; optimizing reach, awareness, and nurture, and adjusting for optimization
- Experience working with cross-functional teams and agencies to localize campaigns
- Strong project management skills including production schedules, stakeholder coordination, budgets, and agency/vendor oversight with the ability to work on multiple projects simultaneously
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
- French native level, Fluent in English
- Strong presentation skills and confidence in communicating with cross-functional leaders
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