Data Scientist (G-990)
Responder al anuncioTasks:
- Development of programmatic buying algorithms.
- Construction of various types of advertising effectiveness models (Coverage curves, MMM, optimal frequency, etc. ).
- Geospatial analysis.
Responsibilities:
- Develop a deep understanding of GroupM’s business and understand the drivers of success for paid media channels and the indirect impact of the broader marketing ecosystem on paid media.
- Standardize and productize repeatable analytics solutions for recurring business needs: media inflations studies, benchmarking, pricing grids, forecasting, budgeting, attribution, incrementality analytics, custom algorithm development, and attribution models (MTA, MMM).
- Perform Reach, Frequency, and Overlap Analysis and Insight generation.
- Path-To-Conversion analytics.
- Audience Profiling, Analysis, and Insight generation.
- Visualize key trends and relationships and articulate actionable insights.
- Develop and execute campaign test & learn plans.
- Process automation. Deploy large-scale, production machine learning systems.
- Stay current with the data science and AI landscape and innovate with new solutions for old problems.
Requirements:
- PhD/B. S. /M. S. degree in a comparable field: statistics, AI/ML, computer science, or similar.
- 3+ years' hands-on, proven experience in an analytics or data science role in the advertising industry.
- Descriptive, Prescriptive, Predictive Statistical Methods.
- Experimental design, A/B testing setup, execution and measurement, and results reporting.
- Extensive experience in implementing data science and machine learning techniques to solve practical problems based on real-world data.
- Strong experience of marketing analytics experience and deep domain knowledge of ad tech or media preferred.
- Proven ability to translate business needs into a rigorous statistical framework.
- Experience developing on cloud infrastructure (AWS Sagemaker, GC ML).
- Proficiency in SQL applied to different databases (PostgreSQL/Redshift, Google Big Query, MySQL/Aurora, MS SQL).
- Visual analytics and Business Intelligence tools: Power BI, Tableau, Looker, Datorama Salesforce.
- Strong programming skills in Python and R. Experience working with ML packages (scikit-learn, TensorFlow, etc. ), parallelized data technologies (Spark, Hadoop, etc. ), and Python libraries (Pandas, NumPy, etc. ).
- Teamwork skills under Agile Development methods.
- High level of English proficiency.
About GroupM: GroupM (Mindshare, Mediacom, Wavemaker, NEOMedia, Xaxis, The&Partnership;) is ranked 14th among the best companies to work for in Spain, according to Actualidad Económica's ranking. We are companies that are firmly committed to work-life balance, internal promotion, and employee training.
If you join the group you will have the following benefits:
- Flexible Remuneration, the possibility of payment of training, food, transportation, daycare, and medical insurance through the payroll.
- Subsidy of the daily menu, forget the Tupperware at home.
- Hybrid telework model.
- Flexible working hours both in and out.
- Free coffee and fruit in the office.
- Subsidized training from important companies in the sector such as ISDI or ThePowerMBA.
GroupM is an equal-opportunity employer. We see everyone as individuals and understand that inclusion is more than just diversity: it's about belonging. We celebrate the fact that we are all unique and that is what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global customers we work with.
#J-18808-Ljbffr¡Sea el primero en responder a este anuncio de trabajo!
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