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[DLI-057] Integrated Marketing Manager, Barcelona
Responder al anuncioIntegrated Marketing Manager en Barcelona.
Job Description
Hi there!
We are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don’t miss your chance.
This is our Integrated Marketing Manager role for idea generators, planning geniuses, and natural-born analysts.
Tasks in the role
- Developing and executing integrated marketing campaigns from inception to completion demonstrating a self-starter mentality. This includes:
- Leading internal campaign communications from briefings to reporting.
- Collaborating with creative production teams to deliver high-quality assets on time.
- Owning and managing the campaign timeline.
- Mapping and optimizing the complete consumer journey.
- Overseeing and allocating campaign budgets.
- Aligning and coordinating different teams (e. g. , creative, media, product).
- Developing and testing new campaign formats and channels to optimize performance.
- Creating comprehensive campaign strategies that leverage multiple channels and align with business goals, including:
- Developing data-driven forecasts for campaign performance.
- Creating multiple scenarios to evaluate potential outcomes of strategic decisions.
- Conducting risk assessments and developing contingency plans.
- Overseeing various marketing channels (e. g. , paid media, email, social media, influencers) and coordinating with specialized teams.
- Acting as the central point of contact coordinating efforts across different departments.
- Ensuring alignment of channel-specific strategies with overall campaign goals.
- Facilitating effective communication and collaboration between teams.
- Analyzing campaign metrics, working with analytics teams to derive insights and making data-driven decisions.
- Staying abreast of industry trends and incorporating innovative ideas into campaign strategies.
- Utilizing AI tools to enhance productivity and campaign effectiveness.
Requirements
Who we are looking for:
- 5+ years of experience in Marketing with a proven track record in launching multi-channel marketing campaigns.
- Strong strategic thinking and campaign planning abilities.
- Excellent presentation and communication skills with the ability to create comprehensive decks.
- Creativity.
- Attention to detail.
- Basic understanding of campaign metrics and data analysis.
- Awareness of industry trends.
- Goal-oriented mindset with a focus on results.
- Adaptability and willingness to test new marketing approaches.
- Bachelor's degree in Marketing or a related field.
- Advanced English language skills.
Not required but a plus
- Proficiency in using AI tools for marketing purposes.
- Strong leadership and cross-functional collaboration skills.
- You share our common values: Trust, Sense of Ownership, and enthusiasm for Constant Change.
Work format
FLEX: This offer stands for the hybrid work format; some days you work from the office and some #wfh. Trust us, it’s an efficient way of working. Proven!
- Flexible working day start.
- Unlimited PTO.
- Hobby benefit.
- Breakfast snacks and coffee at the office.
- Corporate events.
- Training courses, conferences.
- Gifts for employees.
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