Head Of Crm - (Russian Or Ukrainian Speaker) | Relocation To Spain Required - U160
Responder al anuncioHead Of Crm - (Russian Or Ukrainian Speaker) | Relocation To Spain Required - (U160)Location: Barcelona, Catalonia, SpainWork Model: HybridJob Reference: 35894Salary: Attractive, DOE***Exclusive Opportunity***Job Description:Customer Segmentation: Develop and refine customer segmentation strategies to effectively target different customer groups. Retention Campaigns: Design and implement retention campaigns to keep existing customers engaged and loyal to the platform. Acquisition Campaigns: Develop acquisition campaigns to attract new customers to the platform, understanding market trends, competitor analysis, and identifying opportunities to expand the customer base. Lifecycle Management: Implement lifecycle management strategies to nurture customers throughout their journey with the company, from onboarding to becoming VIP players. Data Analysis and Insights: Utilize data analytics tools and techniques to analyze customer behavior, identify trends, and derive actionable insights to improve CRM strategies and drive business growth. Personalization: Implement personalization strategies to deliver relevant and targeted experiences to customers across various channels, including email, SMS, push notifications, and in-app messaging. Compliance and Responsible Gambling: Ensure all CRM activities comply with relevant regulations and promote responsible gambling practices. Cross-functional Collaboration: Collaborate with other departments such as marketing, product development, and customer support to align CRM strategies with overall business objectives and ensure a seamless customer experience across all touchpoints. Technology and Tools: Stay updated with the latest CRM technologies and tools to streamline processes, enhance efficiency, and improve the effectiveness of CRM initiatives. Performance Monitoring and Optimization: Continuously monitor the performance of CRM campaigns and initiatives, track key metrics such as customer retention rate, customer lifetime value, and ROI, and optimize strategies based on performance insights. Requirements:Understanding of gaming culture, trends, and player motivations. Excellent verbal and written communication skills. Data-driven decision-making ability. Experience with customer relationship management software. Proven client relationship management experience in iGaming. Creative and out-of-the-box thinking skills. Must be fluent in English have sufficient command of Russian or Ukrainian. ***Portuguese or Spanish is a huge plus***Therefore, if you are an experienced CRM Manager, looking to take the next step in your career, speak English Russian or Ukrainian and you are based in Spain or seriously consider relocating there, apply now!#J-18808-Ljbffr
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