[KIO-289] - Inbound Marketing Manager - Latam Market
Responder al anuncio[KIO-289] - Inbound Marketing Manager - Latam Market
Barcelona, Catalonia
Hello! At Factorial, we're looking for a new Inbound Marketing Manager - LATAM Market to help us boost the company to the next level. Ready to be part of the challenge?
The Role
Inbound media is the main acquisition channel for Factorial since our foundation. We build valuable content for small and medium companies on the topics of people and organizational management. We create blog posts, webinars, tools, guides, ebooks, videos, etc. that capture the attention of an exponentially growing pipeline of HR managers. With time and nurturing, those relationships trigger sales conversations and new customers for Factorial.
What will you be doing:
- Take ownership and drive LATAM's organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition and revenue.
- Develop and implement SEO actions and strategy including:
- Outreach link-building
- Website technical analysis, performance and audit
- Content strategy and optimization
- Identify new organic revenue opportunities (outside of existing business lines), to grow our active user base +XX% MoM
- Define and execute content promotion tactics on social media and others to attract a high volume of visitors.
Your Profile
- You are a native Spanish speaker fluent in English.
- Previous working experience as an Inbound Marketing Manager, Demand Generation Manager or similar role for at least 5 years in a growing company.
- Strong track record of achievement (demonstrated through greater responsibility, overachievement on KPIs, fast track promotions).
- Deep knowledge about SEO: keyword research, link-building, on-page/off-page optimization, acquisition tactics, etc.
- CRM and customer journey management (funnel optimization, nurturing, scoring, etc. ).
- Drive, tenacity and results-oriented. You’re hard-working, motivated to make a big impact, and you persevere until the job is done.
- Initiative and growth mindset. You often come up with ingenious ways to reach your goals.
- Strong bias for action and the ability to foster a competitive, results-driven mentality in your team.
- Analytical rigor. You know how to quantitatively analyze and optimize inbound marketing programs and growth initiatives.
Bonus Points
- Technical SEO knowledge
- Experience in the B2B SaaS industry
- Negotiation and communication skills
- Entrepreneur mindset - high energy and business hungry
- Work ethics, continuous learning ambition, and motivation to join a fast-moving high-performance team
Perks of being part of our team
- Save expenses with Cobee and get your salary in advance with Payflow
- Healthy life with a free physiotherapist in the office, Gympass and Alan as private health insurance
- Language classes with Yolk Academy
- Breakfast in the office, organic fruit and free caffeine and theine
- Flexible schedules, pet friendly and no dress code!
Is this you? Come rock the world with us!
About Factorial HR
Factorial is an all-in-one HR Software fast-growing startup founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, we serve thousands of customers in over 60 countries and across industries, with a super diverse and multicultural team of over 700 people in Barcelona, Brazil, Mexico, and the USA.
Do you want to know more about us? We've won awards and received outstanding customer feedback since day one. It has closed over 80M$ in funding with top international venture capital firms (Tiger, CRV, Creandum, Point Nine Capital, and K Fund).
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