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P11 Vice President Of Marketing - | Nt827
Responder al anuncioVice President Of Marketing - [NT827] Barcelona
The Vice President of Marketing will develop and execute a global marketing strategy to drive demand generation, brand awareness, and market penetration. This role will report directly to the Co-Founder and Chief Sales Officer (CSO) and will be crucial in shaping the company's growth trajectory and clearing our path to a net-zero economy. The ideal candidate will be a hands-on leader with extensive experience in SaaS scale-ups or the renewable energy sector.
Responsibilities:
- Develop and implement multi-channel demand generation strategies to drive qualified leads and sales opportunities.
- Leverage digital marketing, content marketing, events, and partnerships to generate a strong pipeline.
- Define and execute a cohesive marketing strategy that aligns with PVcase's business objectives.
- Collaborate with the executive team to identify target markets, customer personas, and competitive positioning.
- Oversee brand development and ensure consistent messaging and visual identity across all marketing channels.
- Enhance brand recognition and loyalty within renewable energy.
- Work closely with the product management and sales teams to develop go-to-market strategies for new product launches.
- Create compelling product messaging and sales enablement materials.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Use data-driven insights to inform marketing strategies and initiatives.
- Develop and execute a robust PR and thought leadership strategy to enhance the company's public image and position PVcase as an industry leader.
- Promote the leadership team's expertise and insights through white papers, research reports, webinars, speaking engagements, and contributed articles.
- Ensure a consistent presence in industry conferences, webinars, and panel discussions.
- Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
- Regularly report on marketing performance, insights, and ROI to the executive team.
- Control and allocate the marketing budget efficiently to maximize impact and ensure alignment with business objectives.
- Build and lead a high-performing marketing team.
- Foster a collaborative and innovative team culture that drives results.
Minimum Requirements:
- A minimum of 8 years of experience in marketing roles, including at least 5 years in a leadership position.
- A Bachelor's degree in Marketing, Business, or a related field is required; an MBA or advanced degree is highly desirable.
- Demonstrated success in scaling marketing efforts for SaaS companies or within the renewable energy sector.
- Comprehensive knowledge of digital marketing strategies, including SEO, SEM, social media, and content marketing.
- Proven experience managing agency partnerships for content generation and local market support.
- Expertise in leading demand generation teams to drive high-quality lead generation and pipeline growth.
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