QYW-523 Digital Experience Lead, Madrid
Responder al anuncioDigital Experience Lead en Madrid. Perfil buscado (Hombre/Mujer):You will monitor digital assets to ensure a consistent and efficient customer experience, increasing sales benefits across all our digital touchpoints: web, app, kiosks, and aggregators. You will work closely with digital agencies. Kiosk will take the biggest part as for this channel you will be the one in charge end to end. Your responsibilities would include:Act as a primary responsible to create, improve, deliver, and manage the digital customer experience in all our digital assets on web/app and in-store touchpoints (mainly kiosks) while continually improving customer engagement, satisfaction, and conversion metrics. Work closely with agencies and freelancers to ensure a world-class UX under a continuous improvement methodology. Coordinate end-to-end all projects and business as usual requests for the kiosk channel to follow successful business metrics and CX. Monitor digital projects, track reports, and follow day-to-day metrics that help improve the experience and performance of all journeys. Create and launch fast-learning AB testing scenarios over e-commerce and kiosks channel to ensure they drive the precise behavior delivering optimal business results and meeting customer expectations. Evaluate website/app analytics behavior and create solutions to increase customer life cycle value and the digital experience life cycle. Work side-by-side with the digital growth team, marketing team, and IT department to ensure successful digital projects and business as usual. Design customer journey based on a data-insight driven mindset to achieve improvement on conversion engagement and nurture CRM platform. Co-design landing pages and support content strategies to efficiently connect brand actions to democratic audiences driving engaging customer experiences and business performance. Identify gaps and generate new ideas that grow market share, improve customer experience, and drive e-commerce growth while ensuring all digital communications are measurable and trackable on analytics tools. Requirements:Fluency in English is a must. Experience in retail/hospitality is a must. Bachelors/Masters degree in Digital Marketing, Administration, or Business. +3 years of experience in e-commerce UX and CRO projects. Team player, responsible, and resolute person. Growth mindset and capacity to work in a fast-paced environment (with regional structures, franchisees ecosystem). Involvement in analytics web and CRM ventures. Familiarity with and understanding of digital KPIs, web fundamentals, and acquisition strategies. Experience in tracking project development, competitive analysis, and agile methodology. Excellent written and verbal communication skills. Highly appreciate previous QSR experience. Tools: Google Analytics, Google Optimize, AB Testing, GTM, App management, Project management tracker, Excellent knowledge of MS Office, UX/UI design, Customer journeys. Work effectively both independently and as part of a team in a QSR multinational company. What we offer:Professional development within the brand. Competitive salary. Flexible timetable. Private health insurance. Life insurance. Optional flexible retribution. You will have everything you need to make an outstanding job in UX and Google Analytics. El anuncio original lo puedes encontrar en Kit Empleo:https://www.kitempleo. es/empleo/116532284/qyw-523-digital-experience-lead-madrid-madrid/? utm_source=html#J-18808-Ljbffr
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