TRADE MARKETING MANAGER ZK779
Responder al anuncioJob Responsibilities
This person will be responsible for:
- The Instore and online visibility strategy development and execution for all Brands (De’Longhi, Braun, Kenwood and Nutribullet).
- Merchandising, Promoters and Training Plan and organization.
- Fairs, events and conventions.
- Secure quality and visibility at POS.
- Budget planning / responsibility and controlling.
He / She will be responsible for:
- Merchandiser and Promoter budget, BTL budget for customer activation online and offline.
- Given Budget Management & whole cost estimation / invoice process.
- Training and promoters plans, analysis and follow up: creation, execution and control of plans coordinating with his team and agencies.
- Shop display and in store communication topics such as in store execution material development and distribution.
- Design, creation and production and rollout of all Instore communication materials including shop displays & SIS.
- Innovation in terms of shop displays, POS material, digital POS as well as Digital tools and databases to steer assigned field on KPIs.
- Shop Display Management in terms of dismantling, repair, warehousing.
- Reporting and analysis of key KPIs.
- Direct contact for external Agencies, Trade Partners, KAM and Sales.
- Processing of Sales requests.
- Development of assigned area including external agency landscape.
- Development of new ideas in the field of Trade Marketing.
- Continuously updating inefficient processes and cost structures.
- Competitors and market sensing to identify new potentials.
- Shop visits, also related to Perfect Store coordinating with Sales.
- Product presentation to key retailer.
- Organize and lead events in store, fairs and exhibition + special events like Coffee Fest, Coffee Forum, etc.
Job Profile
Education:
University Degree in Business Studies, Economics, Marketing & Communication, MBA.
Languages:
Fluent in English (spoken & written).
Experience:
- Minimum 3-5 years experience.
- Experience in Marketing or Trade Marketing role in FMCG, household appliance or electronic consumer goods markets.
- Ideally working in a multinational company or having worked extensively for multinationals.
Skills:
- Ability to think critically and creatively.
- Initiative: Entrepreneurial spirit with high level of pro-activity.
- Resilience: Capable of working effectively under pressure.
- Integrity: Honest, Respectful.
- Results-Oriented.
- Decision-Making Skills: Capable of taking decisions even when the outcome is uncertain.
- Innovative: Creative, capable of searching for new business areas and opportunities.
- Highly Flexible.
- Strong communication & interpersonal skills.
- Experience analyzing large amounts of data and trends.
Others:
- Capable of working in complex and fast changing environments.
- Capable of working in a team, with different departments and cultures.
Personality:
- Overall we are looking for an all-rounder, entrepreneurial spirit, willing to take on new challenges and capable of integrating well into a nice team.
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