(UE-673) - Digital Marketing Manager
Responder al anuncioOur client is a B2B software business that launched a disruptive software for the fast-growing software development analytics market.
Functions
The Digital Manager will create and execute the Growth Strategy for our client in digital marketing and sales. In this role, you will build top-performing B2B paid media programs across SEM, Display, affiliate, and social advertising, as well as owned and earned channels. You will oversee the planning, development, and execution of integrated inbound and outbound marketing campaigns, ensuring closed alignment between digital channels and email marketing. The role will also comprise the refresh of the current website with a focus on buyer-centric site navigation and SEO optimization.
The ideal candidate is data-driven, analytic, and creative, capable of bringing bold ideas and a fresh perspective to digital marketing strategy and execution.
Responsibilities
- Lead Management & Reporting: Working with the Sales Management, you will help define the lead management process to ensure close alignment between sales & marketing across all funnel stages. You will also define and implement the end-to-end Lead to Revenue reporting, ensuring that all digital activities and content assets are diligently tracked with all necessary attributes and conversions monitored to optimize budget allocation per channel.
- Digital Strategy including Brand Seeding: You will review the competitive and market research and complement it with your own findings to define a creative multichannel Digital and Brand Seeding Strategy by working in collaboration with the Content Manager and the Product Manager.
- Scalable Integrated Multi-channel Campaigns: Working closely with the sales team, you will define and execute targeted campaign templates to be executed globally or after relevant localization in regions.
- Webinars Program: Working closely with Product Marketing, sales team, and business leaders, you will design, launch, and execute an effective Thought Leadership webinar program.
- Social Media Strategy & Execution: You will create the Social Media Guidelines and conduct research to identify which channels are most relevant to the buyer personas.
- Website Refresh: You will work closely with the selected web agency, content, and product marketing manager to create a highly optimized website aligned to buyer personas, journeys, and relevant content to ensure high visitor engagement.
Requirements
- Bachelor's degree in a relevant field required.
- Five to seven years in online marketing experience (SEO, SEM, Social) with a strong focus on digital measurements and analytics.
- Experience optimizing websites from branding and demand creation objectives.
- Experience managing agency relationships is strongly desirable.
- Development of integrated marketing programs that combine inbound and outbound tactics & channels.
- Previous experience in A/B and multivariate testing.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Ability to communicate complex ideas effectively in English and Spanish.
- Passionate team player demonstrating intellectual curiosity, creativity, and logical thinking.
- Experience with Web CMSs, web analytics, and web optimization tools.
- Solid experience with marketing automation platforms, especially Hubspot, and social media platforms.
- Experience with search engine marketing tools and optimization.
- Advanced knowledge of Microsoft Office Suite and Google Suite (Google Analytics).
¡Sea el primero en responder a este anuncio de trabajo!
-
¿Por qué está buscando trabajo en Trabajas.es?
Crear alerta de empleo
Cada día nuevos anuncios de trabajo Puede elegir entre una amplia gama de trabajos: nuestro objetivo es ofrecer una selección lo más amplia posible Déjenos enviar nuevos anuncios por correo electrónico Sea el primero en responder a las nuevas ofertas de empleo Todos los anuncios de trabajos en un único lugar (de empleadores, agencias y otros portales) Todos los servicios para demandantes de empleo son gratuitos Le ayudaremos a encontrar un nuevo empleo