VP, Creative (Flamed)
Responder al anuncioScopely is looking for a VP of Creative for our in-house Creative Agency (Flamed) to join our team in Barcelona on an in-person / hybrid basis.
At Scopely, we care deeply about what we do and want to inspire play every day – whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.
We are the in-house creative agency, Flamed, an International multidisciplinary team. We build thousands of creatives every year to support all Scopely games Marketing needs worldwide.
What You Will Do:
As the VP of Creative, you will co-lead our internal marketing agency, Flamed, and set the creative strategy that defines our brand presence, improves our ROAS and drives player and community engagement.
- Lead the creation of the holistic creative strategy for Flamed at Scopely. You will research, define, and articulate the best path and plan to achieve our creative goals. This includes:
- Developing creative frameworks to improve our ability to generate ‘breakthrough’ ads!
- Developing a cutting-edge creative strategy that integrates with our marketing initiatives across various channels.
- Leading the definition and evolution of the overall creative marketing strategy for our games and products.
- Incorporating best available creative trends, competitor analysis, and consumer insights research to continuously level up our creative efforts.
- Manage and inspire a multidisciplinary team of creative professionals, including designers, artists, animators, producers, and more, fostering a collaborative and innovative environment.
- Partner closely with product teams, data analysts, and marketing leaders to ensure creative initiatives are aligned with our strategic pillars, product roadmaps and data-driven insights.
- Develop strong community engagement programs for our creative efforts, building and nurturing a community that aligns with our brand values and resonates with our players.
- Drive excellence in brand messaging and visual identity across all marketing materials and touchpoints.
- Manage executive communications for all creative and marketing efforts, ensuring alignment with corporate objectives and delivering impactful results.
What We’re Looking For:
This role requires someone who can bring together the art and science of modern-day creative marketing, with the ability to innovate and inspire through compelling visual and narrative storytelling.
- 10-12+ years of experience leading and running creative teams for successful brands, preferably at a successful marketing agency, with knowledge of the gaming or entertainment industry.
- Proven experience delivering ground-breaking campaigns that have a material impact on marketing performance (ROAS).
- Ability to adapt and evolve creative strategies based on market trends, consumer behavior, and business goals.
- A passion for gaming and mobile entertainment, with a deep understanding of gaming culture and player motivations.
- Strong leadership and people management skills, with experience in building and motivating high-performing creative teams.
- Excellent communication and collaboration skills, with the ability to partner effectively across functions and influence stakeholders at all levels.
- Experience in managing creative budgets and resources effectively, optimizing ROI while maintaining high creative standards.
Bonus Points:
- Previous experience and success in launching creative campaigns for new products or game titles.
- Global experience - You’ve adapted and optimized creative strategies for different markets around the globe.
At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
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