VP of Marketing - [D-167]
Role
- nbsp;
- We are looking for an experienced VP of Marketing who will bring a combination of ambitious and creative thinking as they join our Revenue Leadership Team Reporting directly to the Chief Revenue Officer the VP of Marketing will own all aspects of the Marketing function globally leading our brand strategy driving growth through strategic initiatives and overseeing all aspects of marketing including growth marketing brand development and Public Relations We have bold growth plans through 2024 and beyond;
your leadership will be instrumental in boosting our trajectory expanding our footprint and reinforcing our presence as a global powerhouse
What will you be doing?
- Your mission will be to develop amp; scale a worldclass Marketing function that will drive demand for TravelPerks products and services establishing us as THE leading business travel solution for SMBs in Europe amp; the USnbsp;
- Strategy : Develop and execute comprehensive marketing strategies to drive brand awareness customer acquisition and revenue growth across all channels Lead all aspects of the marketing strategy including brand growth customer and marketing operationsnbsp;
- Team leadership : Lead and mentor the marketing team currently 25 members across Social PR Brand Paid SEO Content CRM amp;
Marketing Ops to be highperforming reliable experts known for their impact Create an efficient organizational structure where all team members can thrive
- Brand building : Build a worldclass B2B brand Provide a strategic vision for TravelPerks brand and ensure robust integrated and successful delivery
- Develop a compelling product narrative and value proposition of TravelPerk offerings Grow awareness and establish TravelPerk as the business travel solution of choice for SMBs in Europe amp;
- North America Ensure consistency of communication across all channels and touchpointsDrive thought leadership initiatives and establish TravelPerk as a trusted B2B SaaS travel industry leader Lead generation : Create a unified gotomarket motion between Sales amp;
- Marketing Build a scalable demand generation engine Design customer and prospect personas and journeys to drive demand generation that can take TravelPerk to 1bn in Revenuenbsp;
- Define and implement innovative marketing campaigns and initiatives to engage target audiences and generate leads ensuring the measures are in place and utilised to drive strategic change and decisionmakingnbsp;
- MarTech :
Build and optimise the marketing tech stack Leverage multitouch attribution lead scoring web analytics multivariate testing marketing automation etcCollaboration : Collaborate closely with crossfunctional teams especially Product Creative Design and Salesnbsp;
to align marketing efforts with business objectives and revenue targetsAnalysis : Oversee the analysis of market trends competitor activities and customer insights to inform strategic decisionmaking and optimise marketing performanceMeasurement : Develop metrics monitor and report on key performance metrics ROI and KPIs to track the effectiveness of marketing efforts and drive continuous improvement
What will you need to succeed?
- Proven track record of success in senior marketing roles preferably within the B2B SaaS industryExperience in successfully leading senior managers and orgs of 30 peopleDemonstrated experience in developing and executing comprehensive marketing strategies that drive growth and achieve business objectives Demonstrable experience in demand generation pipeline generation website conversion optimisation brand marketing amp;
- positioning creating content marketing machines and attribution modelsExcellent analytical skills using data to drive growth and success of the Marketing function GTM function and overall businessStrong leadership skills with the ability to inspire and motivate a team to deliver exceptional results;
- Proven ability to recruit develop and retain highperforming and geodistributed marketing teams in highgrowth companiesnbsp;
- Excellent communication and interpersonal skills with the ability to effectively collaborate with crossfunctional teams and stakeholdersStrategic thinker with a datadriven approach to decisionmaking and a strong focus on results Ability to deliver analyses autonomously as they relate to marketing performance and business resultsnbsp;
Creative thinker with a passion for innovation and a deep understanding of marketing trends and best practices
Our benefits
- Competitive compensation including equity in the company; Generous vacation days so you can rest and recharge; Health perks such as private healthcare or gym allowance depending on location;
- Flexible compensation plan to help you diversify and increase the net salary; Unforgettable TravelPerk events including travel to one of our hubs;
A mental health support tool for your wellbeing; Exponential growth opportunities; VolunteerPerk We offer 16 paid hours per year that you can use to give back to society by volunteering for a charity of your choice Work from anywhere in the world allowance of 20 working days per year IRL English or Spanish Lessons are held in the Barcelona office
Hace más de 30 días
El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo. es/empleo/110674520/marketing-d-167-barcelona/? utm_source=html
Welcome to kitempleo. es
kitempleo. es asks for your consent to use your personal data to:
perm_identity
- perm_identity Personalised advertising and content, advertising and content measurement, audience research and services development
- devices Store and/or access information on a device
Data preferences
You can choose how your personal data is used. Vendors want your permission to do the following:
Store and/or access information on a device
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e. g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Ensure security, prevent and detect fraud, and fix errors
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
You can choose your data preferences. This site or app wants your permission to do the following:
Site or app
Store and/or access information on a device
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e. g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Information about your activity on this service, such as your interactio
¡Sea el primero en responder a este anuncio de trabajo!
-
¿Por qué está buscando trabajo en Trabajas.es?
Crear alerta de empleo
Cada día nuevos anuncios de trabajo Puede elegir entre una amplia gama de trabajos: nuestro objetivo es ofrecer una selección lo más amplia posible Déjenos enviar nuevos anuncios por correo electrónico Sea el primero en responder a las nuevas ofertas de empleo Todos los anuncios de trabajos en un único lugar (de empleadores, agencias y otros portales) Todos los servicios para demandantes de empleo son gratuitos Le ayudaremos a encontrar un nuevo empleo