Vp Of Marketing - LI369
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Join the team.
Make an impact. At Holded, we believe that daily admin should never stop a great idea from becoming a success.
That's why we create intuitive software to empower anyone who dares to start their own business.
Long story short: we want to make business simple. To create cutting-edge products that meet the needs of the sector, talent is essential.
We are looking for passion, creativity, and commitment.
In return, we offer the same.
The Role
Holded seeks a highly experienced and strategic VP of Marketing to lead and execute our marketing initiatives. The ideal candidate will possess a deep understanding of the SMB and a proven track record of developing and implementing successful marketing strategies that drive user acquisition, engagement, and retention. This position will report directly to Javi Fondevila, co-CEO.
Key Responsibilities:
- Strategy Development: Develop comprehensive marketing strategies aligned with Holded's business objectives, target market, and brand positioning.
- Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering collaboration, innovation, and professional growth.
- Brand Management: Oversee the development and maintenance of Holded's brand identity, ensuring consistency across all marketing channels and touchpoints.
- User Acquisition: Drive customer acquisition through various channels, including digital marketing, content marketing, partnerships, and events.
- Customer Engagement: Develop strategies to enhance customer engagement, satisfaction, and loyalty through targeted marketing campaigns, communications, and customer relationship management.
- Product Marketing: Collaborate with product management and sales teams to develop and execute product marketing initiatives, including product launches, messaging, and positioning.
- Data-driven Insights: Utilize data analytics and market research to identify opportunities, evaluate performance, and optimize marketing campaigns and initiatives.
- Budget Management: Manage marketing budgets effectively, optimizing spend to maximize ROI and achieve business objectives.
- Cross-functional Collaboration: Collaborate closely with other departments, including sales, product, and customer success, to align marketing efforts and drive overall business success.
- Industry Leadership: Stay abreast of industry trends, best practices, and emerging technologies, and leverage this knowledge to drive innovation and maintain Holded's competitive edge.
Requirements
- Previous proven experience as VP of Marketing.
- Proven track record of developing and implementing successful marketing strategies for SMB or SaaS companies.
- Strong leadership and team-building skills, with the ability to inspire and motivate cross-functional teams.
- Excellent analytical skills, with the ability to derive insights from data and translate them into actionable strategies.
- Exceptional communication, presentation, and interpersonal skills.
- Strategic thinker with a results-oriented mindset and a passion for driving business growth.
- Experience working in a fast-paced, dynamic environment, with the ability to adapt to changing priorities and market conditions.
- Fluent in English and Spanish.
What it's like to work with us
- Permanent contract.
- Remote friendly.
- Short work-day on Fridays.
- 26 paid vacation days.
- Free catered lunch at the office.
- English/Spanish classes.
- Referral program.
- Continuous Training: annual budget for training for each employee.
- Fully equipped kitchen with snacks, drinks, and fresh fruit.
- Top-notch work equipment.
- Office in front of the sea with ping pong, pool table, PlayStation…
- Interesting projects and a great work environment.
- An excellent opportunity to grow with the company.
- Discounts on a Gym membership.
At Holded, we do things a bit differently. There's no corporate nonsense and no old-fashioned hierarchy. Instead, we work in self-sufficient, autonomous teams. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. We didn't start Holded to be another software company. We started Holded to be epic, and you will be part of it.
Category: Marketing
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